Lita Lea

Having spent over the last decade managing the online presence of multiple apparel, jewelry, and luxury goods / ecommerce retail clients, Lita has amassed a wealth of skills and expertise in the digital marketing sector. In her role as Digital Marketing Director, Lita has acquired extensive knowledge and experience in AEO / SEO and PPC to inform data-driven decisions and execute effective ad campaigns. Specializing in site optimization, AI Search optimization, and GEO / SEO / SEM – as well as digital ads through paid channels and platforms including Google Ads, GMC, YouTube, Facebook / Instagram (Meta), TikTok, Pinterest, and others – Lita aids DtC & B2B ecomm clients in achieving their maximum potential through innovative digital marketing strategies.

With a focus on content creation that fosters real connections between brands and consumers, Lita’s storied approach to copywriting aims to help brands and businesses “find their spark” and unique brand voice in the creation of authentic, authoritative content.

Lita hails from the Berkshires in western Massachusetts. She spends her free time performing with the Berkshire Lyric chorus, as well as fulfilling duties on the Board of Directors. Lita enjoys creative writing, D&D, and spending time with her fiancé and their two nerdy cats, Myst and Riven.